Newcastle and adidas have officially launched the club’s 2024-25 home kit and training range having re-united with the German athletic after 14 years.
The Magpies last donned the three stripes during the 2009-10 season, with Anthony Gordon, Alexander Isak and Dan Burn all being seen modelling the new strip.
Hundreds of fans had been seen queuing up outside St James’ Park on Friday morning to get their hands on one of the new home shirts. The line of supporters weaved its way around several blocks leading to the club’s merchandise store.
It features Newcastle’s iconic black and white stripes and draws inspiration from their classic 2002-03 home kit, which was worn when the Magpies’ most recent previous appearance in the Champions League, barring the 2022-23 season.
It comes after Newcastle and adidas announced a multi-year partnership in 2023. The news was first leaked during Newcastle’s Amazon Prime documentary, where a delegation of club representatives were seen travelling to Germany – where adidas is based – to agree the deal.
Newcastle United and adidas have launched the club’s new home kit for the 2024-25 season
“I’m chuffed with the results, but nothing will come close to getting the chance to take portraits of @alanshearer in the Gallowgate concourse. My idol.
“I was told the last time he pulled on the shirt was the last time he played. His testimonial in 2006. No pressure, George.” pic.twitter.com/lv1ekYPoJ9
— adidas UK (@adidasUK) June 7, 2024
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Co-owner Mehrdad Ghodoussi was pictured at the factory during the episode saying to adidas employees: ‘It feels like two old lovers getting back together.’
The club states that the stripes on the new jersey are a homage to that era, bolder than the stripes on last season’s jersey, which was produced by Castore.
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The deal will see the German sportswear brand become Newcastle’s official kit partner from next season onwards having previously supplied the club between 1995 and 2010.
The club will wear the new kit for the first time during their pre-season matches over the summer.
Newcastle chief commercial officer, Peter Silverstone, who was in attendance as the club shop opened it’s doors on Friday morning, said: ‘This iconic home kit, and training range, symbolises the start of an exciting partnership with adidas, one of the world’s most renowned sportswear brands.
‘The strength of the relationship that adidas enjoys with our passionate fanbase gives us great confidence that the exciting product ranges they have created for the 24/25 season, and beyond, will be extremely popular. We know our fans will wear the three stripes with pride.
‘This partnership launch, aligned with the re-launch of the Club’s in-house retail business, is just the start of an exciting journey.
Several of the club’s stars, including Alexander Isak (pictured) modeled the brand new shirt
It will mean the football club and the German sportswear brand will reunite after a 14-year hiatus
Eddie Howe (right) and Jason Tindall (left) were also spotted modeling the club’s new coaches training range
‘Together, we hope to capture the imagination and passion of our supporters, who proudly wear our black and white stripes wherever they are in the world.’
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Some of Newcastle’s most iconic moments have come while wearing adidas kits, with Alan Shearer wearing three stripes during his Golden Boot-winning season of 1996-97.
His iconic celebration – lifting his hand into the air – became synonymous with wearing the black and white adidas Newcastle kit and the Toon legend was pictured as part of adidas’ campaign donning the new home jersey.
Meanwhile, manager Eddie Howe and his assistant Jason Tindall were also seen modelling some of the new training range which boasts a very fresh and modern look, while fans on social media couldn’t get enough of the new hoodie and tracksuit range.
Mail Sport understands that Newcastle will kick-off their adidas relationship by heading out to Germany for a training camp later this summer.
The shirts feature bolder stripes to pay homage to the club’s classic 2002-23 home kit
💥EXCLUSIVE💥#NUFC x #ADIDAS x #END
Smashed it with this lot.
Hoodie and tracksuit from last night’s video. pic.twitter.com/CuyJIDS996
— Retro NUFC (@Retro_NUFC) June 7, 2024
One fan wrote on X (formerly Twitter): ‘Smashed it with this lot.’
Nick Craggs, adidas’ globall football general manager, said: ‘The partnership between adidas and Newcastle United is iconic, and we are excited to unveil the home kit for the upcoming season.
‘Our previous collaboration marked so many unforgettable moments for the club, and we’re looking forward to creating these on and off the pitch once again. Bringing fans and players closer together this season.’
The kit is available for purchase today at Newcastle’s club shop, selected retail stores, or online via adidas’ website.
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